3 Tools That We Use For Our Dental Website Analytics

The whole point of having a website is to showcase your presence, services and treatments to existing patients and potential new patients.

As dentists we always like to see how well our websites are doing and we are constantly asking the question of what is the purpose of our websites and is the website doing the job. A website will always leave data. This data is so important it allows you to make informed decisions for your dental practice and how you would grow and scale your online dental web presence for the search engines.

To access data related to your dental website we at Growth Dental recommend you install the following software for your dental website analytics. If you are not sure what to do ask your web designer or web design agency that built your dental website.

1. Google Analytics

Google Analytics is a free analytics tool that is offered by Google.

The benefits of Google Analytics are:

2. Google Search Console (Previously known as Google Webmaster)

Google search console is a free service offered by Google that helps you monitor and maintain your dental websites presence and rankings in google search results.

The benefits of Google Search Console are:

The above two tools are free to use for your dental website analytics, another tool that we use is hotjar.

3. Hotjar

Hotjar is like your third eye. It is a tool that allows you to understand how your patients and potential patients engage with your dental website so you can boost your visitors into paying patients.

The features and benefits of hotjar are:

A typical image of a heat map of your dental website. Image courtesy of ‘hotjar’.

If you need any further information on dental website analytics and how you can get more patients viewing your dental website please do contact us at Growth Dental.