Always ensure that you consider these following points when building or optimising your dental website for growth to attract new patients.
1. Build your Website with the Patient in Mind
When a possible patient arrives on your website the aim is for that dental patient to sign up for an appointment at your dental practice for the services you offer. Make your call to action buttons prominent on your website whether you want the patient to phone the practice to make an enquiry or fill out an online form. The call to action button should ideally be located on the top of the website and on every web page. Make it a seamless process for the patients to take action. Keep forms short and simple. A patient is more likely to disappear with the amount of steps they have to take in order for them to contact your dental practice.
2. Keep the Website Aesthetically Simple to View and Navigate
Keep the design of your dental practice website simple. As the added saying goes ‘less is more’. The aim of the patient is to find what they want easily which will reflect on your dental brand when they make an appointment. Keep colours simple on your website ensuring that they reflect your dental brand image. The last thing you want is a potential patient being distracted by all the colours that they forget to see the ‘call to action’.
3. Showcase your Dental Staff
Always put up recent images of all your dental staff smiling, it puts the patient at ease when they arrive at your dental practice. Alongside the images you may want to include education and experience. Always keep this section up to date.
4. Mobile Responsive
We are living in an era where most web browsing is done on a mobile phone due to the hectic nature of the patients day. It is imperative when a patients views your dental practice website that they can navigate to the information they need efficiently and effectively.
It is essential that you create a responsive website, a responsive website allows your website to change size and layout to fit the device you are reading on be it mobile or tablet. Lot of dental practices lose out on private patients due to not having a simple responsive website.
5. Provide Value
Input all the information a patient would like to read on a given treatment or service. Provide peace of mind to the patient by providing pre and post treatment do’s and don’ts such as eating and drinking. The more value you provide the better the chance of converting the reader to a patient.
6. Social Media
Ensure your practice is active on Facebook and other social media. Social media is a powerful form of modern day marketing. Link your social media profiles and icons onto your website. This will help build your social media following. Majority of your patients and future patients are using social media so why not have your dental brand there also.
If you enjoyed reading our blog please feel free to share with fellow dentists or even better contact Growth Dental today to build your dental website for growth.